We have been using traditional radio for so long that we got used to its drawbacks like:
- Poor quality of reception
- Feeble signal
- Frequent ads
- Frequent interruption
- Limited number of stations, etc.
With the coming up of Internet radio, we no longer need to agree with all these limitations. Online radio offers superior features, including better quality of sound with minimum extraneous noises, and reduced prerequisites for its installation and use. Due to its advanced features, the popularity of this type of radio is showing an exponential growth worldwide, while that of the traditional radio is slowly, but certainly waning.
A survey conducted in 2007 on the use of online radio revealed that nearly fifty-seven million people listened to programs on Internet radio in the US alone. This data confirms the tremendous growth in its popularity, as millions of new listeners all over the world are switching over to using it. The main reasons for the fabulous popularity that this radio enjoys are its advanced features, as well as the more interesting programs, catering to the needs of the listeners.
Here is a brief description of the novel features that the Internet radio offers:
Superior quality of sound
You would agree, while listening to songs, that the clarity of sound is among the most desired factors. It's really annoying listening to low quality sounds that spoils the lovable rhythm of music. A very common “feature” of traditional radio has been its low quality of sound, mainly due to weak frequencies, long transmissions and frequent interruptions. The Internet radio, on the other hand, takes care of these problems by employing modern equipments to amplify sound without affecting its quality, despite distance and related factors.
Limited number of ads
Compared to traditional radio, online radio transmits a lower number of ads, and there are Internet radios that do no release any ads at all. This great feature attracts a whole lot of listeners to online radio. People love listening to their favorite programs, particularly music, without any breaks for ads, which are generally irritating.
Another helpful feature that makes online radio so popular now is the range of programs that it offers to the listeners. You can certainly find an online radio station that employs software that keeps a track of your favorite song and replays the same for you more often, along with selecting additional songs tallying with your taste. Moreover, you may choose to listen to the latest albums of you favorite pop stars as soon as they are released.
Internet radio offers a wide range of stations, compared to the limited stations of traditional radio. You may listen to almost any kind of music, from the old hits of the 80's to the most recent trend-setters, like pop and hip-hop. You may even get exposed to electronic music without any hassles.
Quicker turnaround time
Traditional radio requires more time when listening to music, as it needs too be tuned. In case of online radio, you can instantly listen to your favorite songs, thanks to modern equipment and the latest technology that online radios employ.