Before becoming involved with online competitions as a job, I had always wondered whether it was worth entering them and whether I could ever actually win. Since starting to run a company that is all about allowing people to win a holiday, I have done a lot more research into competitions. I ran a competition on my personal blog and I’ve even entered a few myself! The results have been a revelation! The main lesson I’ve learned is that somebody has to win. Admittedly, it’s not usually me. That said, even I won something! Competitions are a great way for businesses to promote themselves and their products. Despite running a competition website, it was still worthwhile running a separate competition in an online magazine to let people know about our company. Running a competition can often work out cheaper than placing a standard advert, which allows you to spend a decent amount of money on purchasing a great prize.